The internet era dawned upon us with a lot of promise in early 1990s and was accompanied by the now-ubiquitous social networking phenomenon. The list is practically endless: Facebook, Twitter, Google plus; name it and you’ll find millions, if not billions hooked on to it like addictive souls yearning to achieve more by doing less and/or boosting productivity.
The Internet revolution has pretty much transformed every aspect of life: from shaping our sociopolitical thought to changing the way we do business. It is the latter that has been particularly affected and just about every conceivable form of commercial activity is now based on the Internet.